01
Margin
Which product, unit or channel really delivers margin?
M.A.P.A. · 90 days
Your company has grown.
Your company has grown.
Has your management kept up?
A system of KPIs, decision routine and a 12 month plan for your business, in 90 days. We organize the numbers of Commercial, Financial, Marketing and People into indicators, a decision routine and priorities. No open ended project, undefined scope or generic recommendations.
90d
60 of deliverables + 30 of follow up
7.
Remote sessions
12m
Of planned roadmap
What the name says
M.A.P.A. is what
M.A.P.A. is what
the program does.
M.A.P.A.
Map, Analyze, Prioritize and Act. Four moves to turn scattered numbers into clear decisions.
Map
Map the numbers
We gather the data that already exists in your CRM, sales system, finance, marketing and spreadsheets, and audit the four pillars.
A single view of the business
Analyze
Analyze what they say
Management results, margin, break even point, funnel and ABC curve: what the numbers show about where results come from and where they leak.
A diagnosis based on data, not perception
Prioritize
Prioritize what moves results
Scenarios, an impact and effort matrix and a 12 month roadmap to decide what comes first.
Clarity on what to do and in which order
Act
Act with a 90 day plan
Action plan, a designed decision routine and the first management meeting cycles led by your team.
Strategy leaves the paper
Who it is for
For companies with information,
For companies with information,
but no integrated view.
M.A.P.A. is for companies that
- Have data scattered across CRM, sales system, finance, marketing and spreadsheets
- Feel that each area has different numbers and priorities
- Face an important decision in the next 12 months: expand, hire, invest or restructure
- Want clarity on what to track, how to decide and what to prioritize
- Do not need, or are not yet ready for, 12 months of support
What M.A.P.A. does not promise
- Full implementation of the plans
- Completed cultural transformation
- Data engineering or complex artificial intelligence
- Content production, social media management or campaigns
- Ongoing team training. That is the role of C.L.A.R.O.
How it works
Three phases in 60 days,
Three phases in 60 days,
plus 30 days of follow up.
Seven remote sessions, at most one per week, so there is time to apply what was decided between sessions.
01
Audit
Kickoff, data collection, interviews with the decision maker and leaders, and a debrief with the audit report and the management maturity score for the four pillars.
Audit reportMaturity scoreManagement results and margin
02
Design
Defining the KPIs, the indicator matrix and the quarter's OKRs, mentoring on marketing indicators and designing the decision routine.
Indicator matrixDashboard with 5 to 7 KPIsDecision routine kit
03
Prioritization
Your team leads its first management meeting. Then we build cash flow scenarios, the 12 month roadmap and the 90 day action plan, and present the final strategy.
Cash flow scenarios12 month roadmap90 day action plan
04
Remote follow up
From day 61 to day 90, we answer questions in writing about the dashboard, the indicators and the routine, and review the minutes of the management meetings your team leads.
Written supportMinutes reviewRoutine adjustments
The three questions
M.A.P.A. answers what
M.A.P.A. answers what
keeps owners up at night.
02
Cash
Can cash flow handle the next expansion?
03
Lever
Which lever moves results the most?
What you get
You leave M.A.P.A. with
You leave M.A.P.A. with
clarity, structure and priorities.
- Audit of the four pillars, with management results, margin and break even point
- Indicator matrix and a dashboard with 5 to 7 KPIs
- Quarterly OKRs
- Decision routine kit: calendar, agendas, minutes and roles map
- Mentoring on marketing indicators
- Cash flow scenarios, 12 month roadmap and 90 day action plan
- Strategy document and executive presentation
M.A.P.A. is the flight plan. C.L.A.R.O. is the supported execution during the flight.