M.A.P.A.: Map, Analyze, Prioritize, Act
In 90 days, Consali organizes your scattered business numbers into indicators, a decision routine and a 12-month plan. You start deciding with data, not gut feeling.
Each area holds a piece of the truth, and no one puts them together. When it’s time to open a location, hire or invest more in marketing, the decision becomes a gamble.
Leads, proposals and closings, with no link to the margin of each sale.
Money in and out is recorded, but it doesn’t say which product, channel or location sustains the cash.
Reach and followers, without knowing how much it costs to bring in a customer who buys again.
Everyone works hard, but no one has a numeric goal, and decisions still go through you.
M.A.P.A. exists so you can answer these questions with numbers in hand.
No report left to gather dust. Every deliverable becomes a tool for your day-to-day management.
Google SheetsDocumentsEverything stays with your company, editable, with no new system required.
Few sessions, well prepared. In the weeks without a meeting, Consali analyzes your numbers and you put the decisions into practice. After the last session, there are still 30 days of remote follow-up.
51-question audit questionnaire and data submission.
Funnel, income statement, margin and break-even.
Critical decisions with owner and leaders.
Audit of the four areas.
KPIs, OKRs and marketing mentoring.
Agendas, minutes and roles.
You lead with the dashboard. Consali reviews.
Scenarios, 12 months and 90-day plan.
Final strategy and next steps.
M.A.P.A. doesn’t fix one area in isolation. It connects all four through the same set of indicators.
Who the profitable customer is and how the funnel really converts.
Conversion · ticket · cycleHow much it costs to bring in each customer and what marketing must measure.
Qualified leads · CACWhat’s left, where the margin is and how far the cash holds.
Margin · cash · break-evenWho’s accountable for each goal and how the team decides without depending on the owner.
Roles · routine · follow-throughWe don’t produce content, posts or campaigns. In marketing, we define what to measure.
We don’t build BI, data warehouses or integrations. We use what you already have.
We deliver clarity, indicators and a plan. The result comes from execution.
It’s 90 days with a beginning, middle and end. After that, the routine is yours.
No. M.A.P.A. starts from what you already use: CRM, spreadsheet, sales system or bank statement. At least 3 months of records is enough to start.
It’s the most common scenario, and that’s exactly why the first weeks are an audit. Organizing the numbers is part of the work.
It’s 7 remote sessions of 90 minutes to 2 hours, about 11.5 hours in total, all within the first 60 days. Between them, there are short tasks, such as sending data and validating deliverables.
After the last session, on day 60, Consali stays available for another 30 days, in writing: questions about the dashboard, the indicators and the routine, and a review of the management-meeting minutes you send. There are no new sessions or deliverables in this phase.
The decision-maker takes part in every session. Area leaders join the interviews and the definition of the indicators and the routine.
The investment is fixed and presented in the call, once we understand your company’s moment. It can be split into up to 10 installments on a card.
You leave with a dashboard, a routine and a 90-day plan to run on your own. If you want support with implementation, Consali has a follow-up program for that.
You tell us your company’s moment and the decisions that are hardest right now. If M.A.P.A. makes sense, we’ll show you how it would look in your business.